Sans Normal Velim 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, captions, modern, friendly, clean, casual, airy, clarity, approachability, modernity, versatility, motion, rounded, oblique, monoline, open, smooth.
This typeface is an oblique sans with monoline strokes and generously rounded terminals. Curves are smooth and circular, with open counters in letters like C, O, e, and a, and a consistent, even rhythm across the alphabet. The italic slant is steady and uniform, while letterforms stay relatively simple and geometric; diagonals in V/W/X and the angled joins in k/y read crisp without becoming sharp. Numerals follow the same soft, rounded construction, with clear, straightforward shapes and ample interior space.
It suits interface labels, short-form editorial, and brand systems that want a modern, friendly voice. The oblique angle and rounded construction also work well for headlines, packaging callouts, and display copy where a sense of motion and approachability is useful, while remaining clean enough for captions at moderate sizes.
The overall tone feels contemporary and approachable, combining a clean, utilitarian structure with a relaxed, casual slant. Rounded endings and open shapes keep it friendly rather than technical, and the consistent stroke weight helps it read as calm and uncluttered.
The design appears intended as a versatile oblique sans that balances geometric clarity with softer, rounded details. Its consistent stroke weight, open counters, and steady slant suggest an emphasis on legibility and a contemporary, approachable personality.
Uppercase forms are restrained and tidy, while lowercase shows a slightly more human, flowing gesture (notably in a single-storey a and g, and a simple, curved-top t). Spacing appears comfortable and slightly open in running text, helping the slanted forms avoid looking crowded.