Sans Normal Kebez 22 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Croma Sans' by Hoftype; 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', and 'Neue Frutiger Vietnamese' by Linotype; 'Neue Frutiger World' by Monotype; and 'Fact' and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, modernity, clarity, slanted, geometric, rounded, clean, compact.
A slanted sans with heavy, low-contrast strokes and rounded, geometric construction. Counters are generally open and smooth, with broad curves in C/G/O and sturdy verticals that keep the rhythm even. The italic angle is consistent across capitals, lowercase, and figures, and the overall set reads as a cohesive, contemporary display sans with clear, simplified shapes and minimal detailing.
Best suited to headlines, short statements, and branding where a strong, energetic presence is needed. It performs well in posters, sports and lifestyle graphics, packaging, and bold UI accents, and can also carry short blocks of text when set with generous spacing due to its heavy color and slanted posture.
The overall tone is energetic and forward-leaning, suggesting motion and urgency. Its dense weight and smooth geometry feel assertive and contemporary, with a sporty, headline-ready confidence rather than a delicate or formal voice.
The design appears intended to deliver a modern, motion-driven sans for impactful communication—combining geometric clarity with a consistent slant to imply speed and decisiveness. It prioritizes bold readability and a unified, graphic silhouette for display-oriented use.
Uppercase forms stay relatively compact and sturdy, while lowercase introduces more distinctive silhouettes (notably the double-storey a and single-storey g), giving text a lively texture. Numerals are robust and highly legible at a glance, matching the same slanted stance and rounded terminals.