Sans Normal Kumup 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'EB Corp' and 'Syabil' by Eko Bimantara, 'Articulo' by Gilar Studio, 'Croma Sans' and 'Epoca Pro' by Hoftype, 'Coppint' by Ridtype, and 'Invisible' by Ronny Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, dynamic, modern, assertive, energetic, emphasis, speed, impact, clarity, branding, slanted, geometric, compact, tight spacing, blunt terminals.
A slanted sans with heavy, low-contrast strokes and a compact, forward-leaning stance. Forms are largely geometric with smooth circular bowls and rounded corners, paired with blunt, clean terminals that keep edges crisp. Counters are fairly open for the weight, while joins and diagonals (notably in K, V, W, X, and Y) feel sharp and efficient, reinforcing a fast rhythm. The lowercase maintains a straightforward, single-storey construction where applicable, and the numerals follow the same sturdy, simplified geometry for consistent color in lines of text.
This font is well suited to headlines, short statements, and display work where strong presence and forward motion are desirable. It fits branding systems that need a sporty or technical edge, such as events, apparel, product packaging, and punchy UI callouts where emphasis is needed.
The overall tone is energetic and assertive, with a clear sense of motion from the italic angle and dense weight. It reads as contemporary and practical rather than elegant, suggesting speed, impact, and confidence.
The design appears intended to deliver a bold, fast-leaning sans voice with dependable legibility and a consistent, geometric texture. Its emphasis-driven slant and sturdy construction suggest a focus on impactful messaging and modern branding applications.
In the sample text, the dark typographic color and slant create strong emphasis and a slightly condensed feel, especially at larger sizes. Round glyphs like O and 0 remain stable and balanced, while the diagonal-heavy letters add a punchy, athletic cadence to words.