Sans Superellipse Hobuv 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Racon' by Ahmet Altun, 'Cybersport' by Anton Kokoshka, 'Factory' by Brainware Graphic, 'Military Jr34' by Casloop Studio, and 'Evanston Tavern' by Kimmy Design (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, sportswear, industrial, sporty, techno, compact, impact, ruggedness, modernity, geometric consistency, blocky, squared, rounded corners, stencil-like, notched joints.
A heavy, block-like sans built from rounded-rectangle forms and squarish counters, with consistently softened corners throughout. Strokes are monolinear and dense, producing a compact texture; many joins include small triangular notches or ink-trap-like cut-ins that sharpen the geometry and improve separation at tight corners. Curves resolve into superelliptical arcs rather than true circles, and terminals tend to be flat and squared, reinforcing a mechanical silhouette. Figures are wide and sturdy with boxy bowls (notably 0, 8, 9), while diagonals (A, V, W, X, Y) are steep and forceful to match the overall mass.
Best suited to short, high-impact settings such as headlines, posters, packaging, and logo work where its dense blackness and rounded-rect geometry can carry personality. It also fits UI labels, wayfinding, and product branding that benefit from a sturdy, industrial voice, especially at medium to large sizes.
The overall tone is assertive and utilitarian, reading as engineered and performance-oriented. Its squared, rounded-corner language suggests contemporary industrial design, sports branding, and rugged tech interfaces rather than delicate editorial typography.
The design appears intended to deliver maximum visual punch with a consistent rounded-rect construction, balancing friendliness from softened corners with a hard-edged, engineered structure. The notched joins and compact counters suggest an emphasis on clarity and separation within a very heavy, display-oriented build.
The alphabet shows a deliberate mix of straight-sided bowls and tight counters that keeps forms crisp at display sizes. Distinctive details like the Q tail and the compact, geometric lowercase contribute to a slightly stencil/industrial feel without breaking the solid, unified rhythm.