Sans Superellipse Haday 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Kaisar' by Hazztype, 'Celdum' by The Northern Block, 'Obvia Wide' by Typefolio, 'Crepes' by cretype, and 'JP Alva Expanded' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, sturdy, playful, approachable, soften geometry, maximize impact, modern clarity, approachable display, rounded, soft corners, blocky, compact, geometric.
A heavy, rounded sans with a distinctly squarish, superellipse skeleton: curves resolve into broad, rounded rectangles rather than perfect circles. Strokes are monolinear and robust, with large, soft terminals and generously rounded corners that create a smooth, cushiony silhouette. Counters are compact but clear, and the overall proportions feel roomy and horizontal, giving letters a stable, planted stance. Lowercase forms are straightforward and contemporary, with simple construction and minimal stroke modulation; punctuation and figures follow the same rounded, block-like logic for a consistent texture.
Best suited to display settings where impact and friendliness are both needed—headlines, posters, brand marks, packaging, and retail or wayfinding signage. The strong, rounded forms also work well for digital UI moments that call for a bold, approachable tone, such as feature callouts and app marketing screens.
The overall tone is friendly and contemporary, with a confident, no-nonsense weight that still reads as approachable. The rounded geometry adds warmth and a slightly playful, product-forward feel, while the steady rhythm keeps it dependable and clear.
This design appears intended to merge geometric clarity with softened, superellipse rounding to achieve high-impact legibility without feeling harsh. The goal seems to be a contemporary display sans that reads cleanly at a glance while projecting warmth and modernity.
Round characters like O, Q, and 0 read as rounded rectangles, which gives the font a distinctive industrial-soft personality. The lowercase g is single-storey and compact, reinforcing an informal, modern voice, and the numerals are sturdy with simplified detailing for strong presence.