Sans Normal Udgab 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'ITC Stone Sans II' by ITC, 'Litmus' by Indian Type Foundry, 'Ocean Sans' by Monotype, 'Crassula' by ParaType, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Clear Gothic Serial' and 'Cleargothic Pro' by SoftMaker, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, modern, sporty, punchy, impact, legibility, attention, modernity, chunky, rounded, compact, high-impact, clean.
A heavy, compact sans with strongly rounded curves and sturdy verticals, producing dense letterforms and a dark, even texture. Bowls and counters are relatively tight, with smooth, simplified joins and minimal stroke modulation for a clean, contemporary rhythm. Uppercase forms feel squared-off yet softened at key curves, while the lowercase keeps straightforward constructions (single-storey shapes where expected) that hold up at display sizes. Numerals match the same chunky proportions and rounded geometry, maintaining consistent weight and presence.
Best suited for headlines and short bursts of copy where impact is the priority—posters, storefront or event signage, packaging, and bold brand moments. It also works well for logos and wordmarks that benefit from compact width and a sturdy, contemporary presence.
The overall tone is confident and energetic, with a friendly softness coming from its rounded geometry. Its weight and compactness make it feel bold and contemporary, suited to attention-grabbing messages without becoming sharp or technical. The impression is approachable but emphatic—designed to read loud and clear.
The design appears intended as a high-impact sans that balances geometric roundness with compact, weighty proportions. It prioritizes immediacy and recognizability, delivering strong visual punch while keeping forms friendly and broadly legible in display settings.
Spacing appears tight-to-normal for a display cut, helping create a unified, poster-like block of text. The sample text shows strong legibility at large sizes, with distinctive silhouettes in letters like Q, R, and G that aid recognition despite the dense counters.