Sans Normal Udgab 13 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Artigua' by Picador, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Clear Gothic Serial' and 'Cleargothic Pro' by SoftMaker, 'Newbery Sans Pro' by Sudtipos, 'Indecise' by Tipo Pèpel, 'TS Clear Gothic' by TypeShop Collection, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, confident, playful, impact, approachability, display presence, retro flavor, rounded, soft corners, sturdy, compact, high impact.
A heavy, rounded sans with compact proportions and a sturdy, blocky presence. Curves are generous and smooth, with softened joins and terminals that keep the texture friendly despite the mass. Counters are relatively tight in letters like B, P, and e, and the bowls and shoulders read as broadly oval rather than sharply geometric. The uppercase feels tall and imposing, while the lowercase stays sturdy and readable with a single-story a and g and a simple, functional construction throughout. Numerals are similarly robust, with wide, stable forms and smooth interior shapes that hold up well at display sizes.
This font is well suited for headlines, posters, and signage where high impact and quick recognition matter. Its rounded heaviness also works for branding and packaging that wants a friendly, retro-forward feel, and for social graphics or merchandising where large, bold type is a key visual element.
The overall tone is confident and approachable—bold enough to feel attention-grabbing, but rounded details keep it from feeling aggressive. It suggests a retro-leaning, poster-friendly voice that can read as cheerful and straightforward, with a hint of playful warmth.
The design appears intended to deliver maximum visual weight with a softer, more approachable silhouette. It prioritizes bold legibility and a cohesive, rounded texture that reads clearly at large sizes while projecting a confident, upbeat personality.
In the sample text, the dense strokes and tighter counters create a dark, commanding paragraph color, making it best suited to short bursts of text rather than long reading. The rhythm is even and consistent, and punctuation and capitals maintain the same chunky, rounded character as the letters.