Sans Normal Tyros 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'La Bisane' by Differentialtype, 'Bilton' by Fettle Foundry, 'Litmus' by Indian Type Foundry, 'Contemporary Sans' by Ludwig Type, 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'Indecise' by Tipo Pèpel, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, straightforward, modern, sturdy, impact, clarity, approachability, modernity, compactness, rounded, geometric, compact, clean, high-impact.
A heavy, rounded sans with compact proportions and smooth, geometric curve construction. Strokes are consistently thick with softened joins and terminals, giving counters a tight, solid feel and producing strong texture in paragraphs. The uppercase is broad and stable, while the lowercase is compact with simple, single-storey forms (notably a and g) and short, sturdy extenders. Numerals follow the same chunky, rounded logic, maintaining an even rhythm and dense color across mixed text.
Well-suited to headlines, posters, packaging, and brand marks where a compact, high-impact voice is needed. It can also work for short UI labels and signage when a sturdy, approachable sans is desired, especially at larger sizes where the rounded details and tight spacing remain clear.
The overall tone is assertive and dependable, with a friendly softness from the rounded shaping. It reads as contemporary and practical rather than delicate, projecting clarity and approachability while still feeling punchy and attention-grabbing.
Likely designed to deliver a modern, no-nonsense sans voice with softened geometry for warmth, prioritizing strong presence and consistent rhythm in display settings while retaining straightforward readability in short text.
Round characters like O, Q, and G show controlled, near-circular construction and closed apertures, which increases perceived density at text sizes. The overall fit appears on the tight side, helping create a strong, unified block in headlines and short paragraphs.