Sans Superellipse Horud 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, kids media, playful, chunky, friendly, retro, toy-like, display impact, friendly tone, quirky character, retro feel, rounded, squared, soft corners, stencil-like, bulky.
A heavy, rounded-rectangle sans with soft corners and broad, blocky construction. Curves are squarish and superelliptical rather than circular, giving bowls and counters a compact, pill-like feel. Terminals are generally blunt, with occasional notch-like cut-ins and small gaps that create a subtly stencil-like impression in some letters. The overall rhythm is bold and steady, with simple geometry, generous stroke mass, and slightly irregular width behavior across characters that adds character without becoming chaotic.
Best suited to display contexts such as headlines, posters, packaging, and brand marks where bold, soft-edged geometry can carry personality. It also fits playful interfaces, titles, and youth-oriented or entertainment graphics where a chunky, friendly tone is desired. For longer text, it will be more comfortable at larger sizes with relaxed tracking.
The font reads as upbeat and approachable, with a playful, cartoonish tone rooted in chunky geometry. Its soft corners and compact counters feel friendly and informal, while the occasional cut-ins add a quirky, gamey edge. Overall it suggests retro display energy and casual fun rather than formal neutrality.
The design appears intended to deliver a strong, approachable display voice built from rounded-square forms. By keeping the construction simple and upright while introducing occasional notches and compact counters, it aims to balance legibility with a distinctive, playful signature for attention-first typography.
Uppercase shapes tend to feel compact and architectural, while lowercase forms are simplified and sturdy, maintaining the same rounded-rectilinear logic. Numerals follow the same squarish curvature, producing bold, easily spotted figures suited to attention-grabbing settings. The dense interiors mean small sizes may require generous spacing for clarity.