Sans Normal Osleb 1 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'EF Franklin Gothic' by Elsner+Flake; 'Franklin Gothic SB', 'Franklin Gothic SG', and 'Franklin Gothic SH' by Scangraphic Digital Type Collection; 'Plymouth Serial' by SoftMaker; 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection; and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, punchy, modern, straightforward, high impact, clear display, modern branding, approachable tone, rounded, compact, geometric, clean, heavy.
A very heavy, geometric sans with rounded bowls and largely uniform stroke weight. Curves are smooth and circular, while joins and terminals stay clean and minimally treated, creating a crisp, poster-like silhouette. Proportions read compact, with large counters that remain open despite the weight, and a consistent, steady rhythm across the alphabet. The lowercase shows simple, sturdy shapes with a single-storey “a” and “g”, and the numerals are broad, stable, and highly legible at display sizes.
This font performs best in headlines, posters, branding lockups, packaging, and wayfinding where strong contrast and quick recognition are needed. It also works well for UI or labels when used sparingly and given adequate spacing, especially for buttons, navigation, and short statements.
The overall tone is bold and assertive without feeling aggressive, projecting a friendly modernity through its rounded forms. It feels contemporary and utilitarian, with an energetic, attention-grabbing presence suited to short, impactful messaging.
The design appears intended to deliver maximum impact with minimal stylistic noise: a clean, geometric construction paired with substantial weight for high visibility. Its rounded, open shapes suggest an emphasis on approachability and clarity in modern display typography.
At larger sizes the weight creates strong word shapes and clear figure/ground contrast; in denser text the tight internal spaces may begin to close slightly, so generous tracking and line spacing help preserve clarity. The design keeps a consistent geometric logic between caps, lowercase, and numerals, supporting cohesive typographic color in headlines and signage.