Sans Normal Idbaj 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, ui labels, friendly, casual, approachable, lively, modern, friendliness, informality, motion, approachability, clarity, rounded, humanist, soft terminals, open apertures, bouncy baseline.
A slanted sans with rounded construction and smooth, continuous curves. Strokes are monolinear with soft, subtly tapered terminals, and the overall drawing favors open counters and generous apertures for clarity. Proportions are slightly varied from glyph to glyph, giving the alphabet a gently irregular rhythm, with round forms (C, O, Q) reading especially clean and even. The figures follow the same easygoing geometry, with curved, flowing shapes and minimal rigidity.
It works well for short-to-medium text where friendliness and momentum are desirable—brand voice, packaging callouts, posters, and social media graphics. The open shapes also make it suitable for UI labels and headings when a softer, more human tone is needed.
The font conveys a warm, informal tone with a handwritten-adjacent ease, without becoming messy or decorative. Its bounce and soft endings make it feel personable and upbeat, suited to messaging that wants to sound conversational rather than corporate.
The design appears aimed at delivering an accessible, contemporary sans with italic energy and a human touch, balancing clean readability with a relaxed, personable texture.
The italic angle is consistent and contributes to a sense of motion. Round joins and softened corners reduce sharpness, while the varied widths and subtle asymmetries keep the texture from feeling mechanical.