Sans Normal Vilam 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Mute' by Indian Type Foundry, 'Diaria Sans Pro' by Mint Type, 'Camphor' and 'Tipperary eText' by Monotype, 'PTL Maurea' by Primetype, 'Latinaires Pro' by Sudtipos, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: branding, packaging, headlines, posters, advertising, friendly, modern, casual, approachable, clean, approachability, modernity, readability, informal emphasis, humanist, rounded, soft, slanted, open.
A slanted sans with softly rounded terminals and smooth, continuous curves. Letterforms are built from simple geometric strokes but keep a humanist rhythm through slightly varied widths and gently tapered joins. Counters are open and generous, with round bowls (notably in C/O/Q) and uncomplicated, single-storey lowercase forms. The numerals are similarly rounded and informal, maintaining clear silhouettes and consistent stroke weight.
Well suited to brand identities, packaging, and marketing where a modern, approachable voice is needed. It performs especially well for headlines, posters, and short passages that benefit from italic emphasis without feeling calligraphic or decorative.
The overall tone is friendly and conversational, with an easygoing italic motion that feels contemporary rather than formal. Its rounded shapes and open apertures give it an inviting, non-technical character suited to relaxed, people-centered communication.
The design appears intended to provide a clean, modern italic sans that remains warm and readable. By combining simple geometry with rounded terminals and open counters, it aims for versatility across contemporary editorial and commercial design.
The italic slant is steady across caps, lowercase, and figures, producing a cohesive forward rhythm in text. Stroke endings stay clean and unadorned, and the spacing in the sample text reads even, supporting smooth word shapes at display and short-text sizes.