Sans Normal Durok 7 is a light, very wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, posters, ui display, packaging, modern, clean, futuristic, technical, minimal, modernity, clarity, approachability, geometric tone, display impact, rounded, geometric, open apertures, low contrast, airy.
This typeface is a rounded geometric sans with a very open, spacious rhythm and generous horizontal proportions. Strokes are consistently even with low contrast, and curves are drawn from smooth, circular/elliptical geometry. Terminals are clean and largely rounded, giving letters a softened edge despite the broad set width. Counters are large and open (notably in O, e, and a), and diagonals (V, W, X, Y) are crisp and straight, balancing the otherwise curvy construction.
It suits headlines, logotypes, and branding systems that benefit from a wide, airy presence. The clean geometry also fits UI or product surfaces where a contemporary, friendly tech tone is desired, as well as posters and packaging where large sizes can leverage its rounded forms and open counters.
The overall tone is modern and streamlined, with a slightly futuristic, interface-like feel. Its wide stance and rounded geometry read as calm and approachable rather than aggressive, making it feel contemporary and design-forward.
The design appears intended to deliver a contemporary geometric voice that is soft at the edges but precise in structure. By combining broad proportions with rounded construction and consistent stroke weight, it aims for high visual clarity and a polished, modern presence in display settings.
Numerals follow the same rounded construction, with flowing curves in 2, 3, 5, and 6 and a clean, open 4. The lowercase shows single-storey forms (a, g) and a simple, readable structure that keeps texture even in longer text, though the wide spacing and broad shapes make it feel more display-oriented than compact.