Sans Normal Dumam 10 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, clean, modern, friendly, open, calm, clarity, modernity, approachability, simplicity, rounded, geometric, airy, minimal, monoline.
A clean sans with broad proportions and generous spacing, built from simple geometric strokes. Curves are smoothly rounded with a near-monoline feel, while straight stems and crossbars stay crisp and unadorned. Counters are open and circular (notably in O, Q, and e), terminals are plain, and joins remain straightforward, giving the letterforms a tidy, even rhythm in text. Figures are similarly open and rounded, with clear, uncomplicated construction.
This font is well suited to headlines and short statements where broad proportions and open counters can breathe, such as branding, packaging, and poster work. It can also work for clear, contemporary signage and interface headings where a friendly, geometric tone is desired.
The overall tone is modern and approachable, with an airy, unfussy presence. Its wide stance and rounded geometry read as calm and friendly rather than technical or aggressive, lending a contemporary, lightly polished personality.
The design appears intended to deliver a straightforward, contemporary sans optimized for a clean visual signature: wide, open letterforms, simple construction, and a smooth geometric feel that stays consistent from large titles to shorter blocks of text.
The wide set and large internal spaces keep the texture from feeling dense at display sizes, while the consistent stroke behavior helps maintain a cohesive look across uppercase, lowercase, and numerals. Rounded shapes dominate, with a subtle emphasis on circular forms that reinforces the font’s smooth, contemporary character.