Sans Normal Nomig 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Foro Sans' by Hoftype; 'PF Centro Sans Pro' by Parachute; 'Mato Sans' by Picador; 'Modet' by Plau; 'Agent Sans' by Positype; and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, soft, confident, impact, approachability, modernity, legibility, display strength, rounded, chunky, heavyweight, blunt, compact.
A heavy, rounded sans with broad proportions and dense, even color on the page. Strokes are thick and largely uniform, with softly curved terminals and generous, circular bowls that keep counters open despite the weight. The shapes lean on simple geometric construction—especially in O/C/G and the numerals—while subtle squareness in some joins and terminals adds a sturdy, blocky rhythm. Lowercase forms are full and buoyant, with a single-storey a and g, and a straightforward, highly legible digit set.
Best suited to display settings where weight and width can do the work: headlines, posters, storefront or wayfinding signage, packaging, and bold brand marks. It also performs well in short blocks of promotional copy or callouts where a friendly, high-impact voice is needed.
The overall tone is upbeat and approachable, combining a strong headline presence with a soft, friendly feel. Its chunky forms read as modern and casual rather than technical or refined, making it feel inviting and energetic.
The design appears intended to deliver maximum visual impact with an approachable, rounded geometric voice—prioritizing clarity, bold presence, and a contemporary, playful tone for attention-grabbing applications.
Spacing and proportions create a compact, impactful texture in text, with large bowls and relatively shallow notches that prevent the design from feeling spiky. The uppercase has a solid, poster-like stance, while the lowercase maintains a rounded, conversational character suited to short phrases and punchy copy.