Sans Normal Lomel 14 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Cynosure' by Device, 'Passenger Sans' by Indian Type Foundry, 'Brown Pro' by Shinntype, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotions, packaging, sporty, punchy, assertive, modern, energetic, emphasis, motion, impact, modern utility, display clarity, oblique, geometric, rounded, compact, high-impact.
A heavy, oblique sans with compact proportions and strongly rounded curves. Strokes are thick and relatively even, with smooth joins and broadly circular counters that stay open despite the weight. The italic slant is consistent and forward-leaning, giving the letterforms a sense of motion while keeping edges crisp and terminals clean. Overall spacing feels tight and purposeful, producing a dense, high-contrast silhouette against the page.
Best suited to headlines and short, high-impact text where the slanted, heavy forms can project urgency and momentum. It works well for sports branding, promotional materials, and packaging that needs bold emphasis and quick recognition. For longer passages, it is most effective in brief blocks or pull quotes rather than continuous body text.
The tone is energetic and forceful, with a sporty, action-oriented feel. Its bold massing and forward slant read as confident and urgent, lending emphasis without becoming decorative or quirky. The overall impression is contemporary and utilitarian, suited to attention-grabbing messaging.
The design appears intended to deliver maximum emphasis in a clean, modern sans while adding motion through a strong oblique angle. Its geometric rounding and compact density suggest a focus on bold display communication that remains straightforward and legible.
Figures are sturdy and highly legible at display sizes, with simple, geometric construction that favors clarity over nuance. The uppercase has a strong, blocky presence, while the lowercase maintains roundness and rhythm, helping longer lines remain readable even with the heavy weight.