Sans Normal Nimol 10 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, retro, approachable, impact, approachability, brand voice, display clarity, modern retro, rounded, soft, chunky, compact, punchy.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are consistently thick with minimal modulation, producing dense, even color. Counters are open and generously shaped (notably in O, P, R, and e), while joins and terminals lean toward rounded, blunt endings rather than sharp cuts. The lowercase features a single-storey a and g, a tall, simple i/j with round dots, and sturdy verticals that keep spacing readable despite the mass. Numerals are large and weighty, with smooth bowls and straightforward geometry.
Best suited for headlines, branding, and packaging where a bold, approachable voice is needed. It performs well in signage and promotional graphics, and can work for short bursts of text (taglines, calls to action) when set with ample size and breathing room.
The overall tone is friendly and assertive, combining a soft, rounded personality with headline-level impact. Its chunky forms and smooth curves evoke a contemporary take on retro display lettering—cheerful, casual, and attention-grabbing without feeling aggressive.
The design appears intended to deliver maximum impact with a friendly, rounded silhouette—prioritizing clarity and character at display sizes. Its simple, geometric construction and sturdy letterforms suggest a focus on versatile brand expression across print and digital touchpoints.
Diagonal shapes (V, W, X, Y) are wide and stable, contributing to a strong, grounded rhythm. The Q’s short, inset tail and the generally circular construction of bowls reinforce a geometric, logo-ready feel. In paragraph settings the weight creates a tight, poster-like texture, favoring short lines and larger sizes.