Sans Normal Itbab 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'HD Colton' by HyperDeluxe and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, modern, confident, impact, approachability, display clarity, brand voice, rounded, soft, geometric, compact counters, blunt terminals.
A heavy, rounded sans with broad proportions and a compact internal structure. Strokes are thick and even, with soft curves and blunt terminals that keep the silhouette smooth and solid. Counters are relatively small for the weight, and many forms lean on circular/elliptical construction, producing a consistent, bubble-like rhythm across caps and lowercase. The lowercase shows a single-storey “a” and “g,” simple, sturdy joins, and a short-shouldered “r,” while the figures are equally dense and highly legible at display sizes.
Best suited to headlines, logos, packaging, and signage where strong presence and quick readability matter. It works particularly well for contemporary branding and bold marketing typography, and can hold up in short blocks of large text where a friendly, rounded voice is desired.
The overall tone is bold and approachable, combining a friendly softness with an assertive, poster-ready presence. Its rounded geometry and compact counters give it a playful, contemporary feel that reads as energetic rather than formal.
The design appears intended to deliver maximum visual impact with a warm, rounded character—prioritizing sturdy silhouettes, simple geometry, and high display legibility for modern brand and advertising contexts.
Letterforms maintain a stable baseline and straightforward, unmodulated stroke behavior, helping large text blocks look cohesive. The wide set and dense weight amplify impact, while the simplified shapes keep recognition strong in quick-glance settings.