Sans Normal Joluy 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Gaultier' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event promo, sporty, energetic, playful, retro, punchy, impact, motion, headline focus, brand voice, attention grab, slanted, chunky, rounded, high-ink, compact.
A heavy, slanted sans with chunky, rounded contours and a smooth, continuous stroke feel. Curves are generously filled and terminals tend to be softly finished, keeping the overall texture dense and dark. The letterforms lean forward with a consistent rightward slant, and counters are moderately open for the weight. Proportions vary noticeably by character, giving the set a lively, somewhat irregular rhythm while still reading as a cohesive display face.
Best used at larger sizes where its dense weight and slanted stance can deliver impact—headlines, posters, sports or team-themed branding, packaging callouts, and energetic event promotions. It can also work for short subheads and slogans, but the heavy texture is likely to overpower long-form text.
The overall tone is fast, bold, and upbeat, with a distinctly athletic and attention-grabbing presence. Its forward lean and dense color suggest motion and impact, while the rounded shapes keep it friendly rather than severe. The vibe leans nostalgic and poster-like, suited to expressive headlines.
The design appears intended as a bold, motion-forward display sans that combines athletic punch with rounded friendliness. Its variable proportions and strong slant prioritize personality and emphasis over strict neutrality, aiming to stand out quickly in branding and promotional settings.
Round characters (like O, Q, and numerals such as 8) show strong, bulbous curves, while diagonals (V, W, X, Y) read as sharp, dynamic wedges. The lowercase set appears more compact and bouncy, with single-storey shapes and pronounced slant that emphasize informality and momentum.