Serif Flared Vivu 10 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, book covers, packaging, signage, vintage, theatrical, formal, eccentric, storybook, decorative display, vintage evocation, space-saving titles, dramatic emphasis, flared terminals, pointed serifs, condensed, tall proportions, calligraphic.
A condensed serif with tall proportions and lightly flared stroke endings that read as pointed, wedge-like serifs. Strokes stay fairly even in thickness, with subtle modulation and crisp transitions into sharp terminals, giving letters a carved, inked quality rather than a purely mechanical one. Counters are compact and vertical stress is apparent in the overall rhythm, producing a tight, upright texture that remains legible while feeling stylized. The lowercase keeps a moderate x-height relative to the ascenders, and the numerals follow the same narrow, tapered construction for consistent color in text.
Best suited to headlines, posters, book covers, and packaging where a narrow footprint and distinctive serif detail help maximize impact. It can also work for short pull quotes or titling in editorial layouts when a vintage, slightly dramatic voice is desired, and for signage or labels that benefit from a tall, condensed silhouette.
The overall tone is vintage and theatrical, with a slightly gothic or circus-poster flavor created by the narrow stance and sharp, flaring terminals. It feels formal enough for display settings but carries an eccentric, storybook character that adds drama and personality. The texture suggests old-world print and decorative signage rather than neutral editorial typography.
The design appears intended to merge a condensed display serif structure with flared, pointed terminals to evoke historic print and decorative lettering. Its proportions prioritize vertical emphasis and compact width, while the controlled contrast and consistent detailing aim for a cohesive, recognizable texture across uppercase, lowercase, and figures.
In running text, the condensed spacing and strong verticality create a dense, rhythmic line that draws attention to word shapes. The flared endings and sharp joins can make the font feel more ornamental at smaller sizes, while at larger sizes they become a defining feature that enhances its distinctive presence.