Sans Normal Pumak 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Croih' by 38-lineart, 'Duplet' and 'Duplet Open' by Indian Type Foundry, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, kids media, playful, friendly, chunky, retro, approachability, high impact, display emphasis, brand warmth, rounded, soft, bubbly, stout, compact.
A heavy, rounded sans with thick, even strokes and generously softened corners throughout. Counters are mostly open and circular, with a slightly compressed feel in some letters due to the large stroke weight and compact internal space. Curves dominate the construction, while terminals tend to finish bluntly rather than tapering. The overall rhythm is steady and readable at display sizes, with a consistent, smooth silhouette across caps, lowercase, and figures.
This style is well suited to headlines, posters, packaging, and signage where strong presence and friendliness matter. It also fits playful branding and kid-focused or casual contexts, and can work well for short callouts, labels, and social graphics that benefit from a soft, rounded voice.
The font projects a warm, approachable tone with a toy-like, cushiony presence. Its bold, rounded shapes feel optimistic and informal, giving text a cheerful, poster-ready personality rather than a sharp or technical voice.
The design appears intended to deliver maximum impact with a welcoming, rounded aesthetic—prioritizing bold legibility and a friendly silhouette for display typography. Its consistent stroke weight and softened geometry suggest a focus on approachable branding and attention-getting headlines.
Distinctive rounded joins and softened corners give the alphabet a cohesive, friendly texture in blocks of text. The numerals match the letters’ stout geometry, and the overall color on the page is dense and attention-grabbing, making the face better suited to short bursts of copy than extended reading at small sizes.