Sans Normal Lumaz 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type; 'Acto', 'Foreday Sans', and 'Prelo Pro' by Monotype; and 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, confident, punchy, modern, impact, motion, display, attention, slanted, heavy, rounded, compact, smooth.
A heavy, slanted sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, producing sturdy counters and a dense, poster-like color. Terminals are clean and largely blunt, while bowls and rounds (C, O, Q, e, o) stay broadly circular and even. The overall rhythm is forward-leaning and compact in spacing, prioritizing impact over delicacy.
Best suited to headlines, short statements, and large-scale display where its weight and slant can do the work. It fits branding that aims for momentum and confidence—sports, active lifestyle, bold retail promotions, and packaging that needs shelf impact. Use with slightly open tracking and ample line spacing when setting multi-line copy.
The italic slant and dense weight give the type a fast, assertive voice that feels sporty and promotional. Its rounded geometry keeps the tone friendly rather than aggressive, making it read as upbeat and contemporary. The result is a confident, attention-grabbing style suited to energetic messaging.
Likely designed as a high-impact italic display sans that combines rounded geometric construction with a forceful, forward-leaning stance. The intent appears to be delivering strong presence and quick visual emphasis while staying approachable through soft curves and simple forms.
Uppercase forms feel especially blocky and stable, while lowercase maintains simple, workmanlike shapes with generous counters for the weight. Numerals are similarly robust and legible, with rounded forms that match the letter design. The strong slant is a defining feature, so alignment and tracking will noticeably influence readability in longer lines.