Sans Normal Goris 1 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: branding, packaging, advertising, posters, social media, casual, friendly, lively, contemporary, approachable, approachability, modernity, readability, energy, rounded, soft, informal, hand-drawn, slanted.
A slanted sans with rounded, softly tapered strokes and compact proportions. Curves are smooth and slightly squashed into ovals, giving bowls and counters a gentle, airbrushed feel rather than sharp geometry. Terminals tend to be rounded or subtly angled, and the overall rhythm is lively with small, humanist irregularities that keep repeated forms from feeling rigid. Uppercase shapes stay clean and simple, while lowercase forms emphasize open counters and a readable, contemporary construction.
It suits brand touchpoints that need a warm, contemporary voice—logos and wordmarks, packaging, and promotional headlines. The smooth rhythm also works well for short-to-medium text in marketing, UI callouts, and social media graphics where an informal, personable tone is desired.
The font reads as casual and friendly, with a breezy, conversational tone. Its soft curves and forward lean suggest motion and ease, making it feel energetic without becoming loud or decorative. Overall it conveys an approachable, modern informality suited to everyday messaging.
The design appears intended to deliver a modern italic sans that feels human and approachable rather than technical. By combining rounded forms, minimal contrast, and consistent forward motion, it aims for friendly readability and a contemporary, energetic texture in display and brand-forward settings.
The slant is consistent across letters and figures, helping lines of text flow smoothly. Numerals share the same rounded, slightly condensed feel as the letters, supporting cohesive mixed text. The design favors clarity over stylization, with minimal stroke modulation and generous interior spaces for a clean silhouette.