Sans Normal Pabak 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, punchy, modern, approachable, playful, impact, clarity, warmth, modern branding, display readability, rounded, soft, chunky, geometric, compact.
A heavy, rounded sans with soft corners and smooth, low-contrast strokes. The shapes lean geometric—circular bowls and simple, sturdy stems—while maintaining slightly compact proportions that keep counters fairly tight at display sizes. Terminals are clean and blunt, with a consistent, even rhythm across uppercase and lowercase. Figures are robust and clear, with simple silhouettes designed to hold up when set large.
Best suited for headlines, logos, packaging, and signage where strong presence and quick recognition are needed. It also works well for short bursts of text in UI or marketing materials, though its dense, heavy color will be most comfortable at larger sizes rather than long-form reading.
The overall tone is friendly and assertive, combining a contemporary, no-nonsense weight with approachable rounded construction. It reads as upbeat and informal rather than corporate, with a playful sturdiness that feels suited to bold statements and punchy headlines.
The design appears intended to deliver maximum impact with minimal fuss: bold, rounded geometry for high legibility and a warm, contemporary voice. Its simplified forms and consistent stroke behavior suggest a focus on clarity and brand-forward versatility in display settings.
Round letters like O, C, and G are strongly circular, and joins stay smooth without sharp internal detailing. The lowercase shows straightforward, single-storey forms where expected, reinforcing a casual, modern feel. Spacing appears tuned for display use, producing a dense, impactful texture in paragraphs.