Sans Other Efmat 5 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, event promos, sporty, dynamic, playful, retro, loud, impact, motion, display, attention, branding, slanted, rounded, chunky, soft corners, high energy.
A heavy, slanted sans with chunky strokes and softly rounded corners that keep the silhouettes friendly despite the weight. The forms lean forward with a consistent oblique angle, and many joins terminate in subtle wedge-like cuts that add momentum. Counters are compact but open enough to read clearly at display sizes, and the overall rhythm feels bouncy due to uneven widths and energetic curves across letters and figures.
This font is best suited to short, high-impact settings such as headlines, posters, sports and lifestyle branding, packaging, and promotional graphics. Its strong slant and dense weight help it stand out on signage and social content, especially when set large. It’s less suited to long-form text, where the heavy strokes and energetic rhythm can become tiring.
The tone is bold and kinetic, suggesting motion and excitement rather than formality. It reads as playful and slightly retro, with a sporty headline feel that suits attention-grabbing messages. The forward slant and thick shapes give it an assertive, upbeat voice.
The design appears intended to deliver a punchy, forward-moving sans for display typography, balancing mass and legibility with rounded, approachable shapes. The combination of oblique stance and wedge-like terminals emphasizes speed and attitude, targeting branding and promotional use where personality matters as much as clarity.
Uppercase shapes are compact and sturdy, while lowercase adds more bounce with rounded bowls and a single-storey construction where applicable. Numerals follow the same forward-leaning, chunky logic and feel built for impact over neutrality. Spacing in the samples looks geared toward display settings, where the strong silhouettes and slant create a cohesive texture.