Sans Normal Osbuy 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Catesque' by Gumpita Rahayu, 'Tioga' by Monotype, 'Interval Next' by Mostardesign, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, retro, bold, playful, confident, impact, approachability, retro feel, display clarity, brand voice, soft corners, bulky, compact, rounded, chunky.
A heavy, rounded sans with chunky strokes and gently softened corners throughout. Curves are broad and circular, terminals look mostly blunt rather than tapered, and counters are compact, giving letters a dense, high-impact color on the page. The lowercase shows single-storey construction where expected, with simple, sturdy joins and minimal detailing. Numerals follow the same robust, rounded logic, producing a cohesive, poster-like texture in text.
Best suited to display applications such as headlines, posters, branding, packaging, and logo wordmarks where its mass and rounded forms can be appreciated. It also works well for short UI labels or signage that benefits from a friendly, attention-grabbing voice, but is less ideal for long passages at small sizes due to its dense texture.
The overall tone is warm and approachable, with a distinctly retro, sign-painting-adjacent friendliness. Its thick, bouncy shapes read as energetic and playful while still feeling steady and confident, making it more expressive than neutral.
The design appears intended to deliver maximum impact with a cheerful, approachable personality. By emphasizing broad curves, blunt terminals, and compact counters, it aims to feel retro and bold while remaining legible and uncomplicated in common display settings.
In running text the strong weight and tight interior spaces create a dark, continuous rhythm, so spacing and size will matter for clarity. The design favors simple silhouettes and roundness over precision or sharp geometry, which enhances character at display sizes.