Sans Superellipse Upma 3 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Arian', 'Eurostile Next', and 'Eurostile Next Paneuropean' by Linotype; 'Bi Bi' by Naghi Naghachian; and 'Eurostile SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, techy, confident, sporty, utilitarian, impact, modernity, approachability, clarity, strength, rounded, squared, blocky, compact, geometric.
A heavy, wide sans built from rounded-rectangle geometry, with corners consistently softened into superellipse-like curves. Strokes are sturdy and even, with broadly open counters and a compact, engineered feel that keeps forms stable at large sizes. Curves are more squarish than circular, giving bowls and terminals a squared-off roundness; horizontal cuts and joins stay clean and minimal, and the overall rhythm reads strong and uniform across the set.
Best suited to display settings where width and mass can carry the message—headlines, posters, branding, packaging, and attention-grabbing signage. It also works for short UI or product labels when a bold, friendly-tech presence is desired, but extended paragraphs may feel dense due to the strong weight and broad proportions.
The tone is modern and assertive, with a technical, industrial flavor. Its rounded-square construction feels contemporary and functional, suggesting durability and performance rather than delicacy or nostalgia.
The design appears intended to deliver maximum impact with a friendly, engineered geometry—combining stout, wide proportions with softened corners for approachability. Its consistent rounded-square construction suggests a focus on contemporary branding and bold display typography that remains clean and legible.
Numerals and capitals lean into the same rounded-rect motif, producing a cohesive, system-like voice. The sample text shows high impact and clear word shapes, with generous interior space that helps avoid clogging despite the heavy weight.