Sans Normal Ammez 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, clean, friendly, straightforward, impact, clarity, contemporary branding, display legibility, geometric, rounded, sturdy, blocky, compact counters.
This typeface is a heavy, geometric sans with broad proportions and consistently thick strokes. Curves are built from smooth circular/elliptical shapes, while joins and terminals tend to be clean and blunt, producing a sturdy, high-impact texture. Uppercase forms are wide and stable with ample vertical stems and rounded bowls; lowercase keeps a conventional structure with a single-storey “a” and “g,” compact apertures, and a tall, assertive overall stance. Numerals follow the same solid construction, reading clearly at display sizes with minimal stroke modulation.
It performs best in headlines and short-form copy where weight and width can create bold hierarchy—logos, posters, packaging, and wayfinding or retail signage. The sturdy shapes and even color make it suitable for prominent UI headers and promotional graphics, while smaller text may benefit from generous spacing due to the compact apertures.
The overall tone is modern and confident, with a practical, no-nonsense clarity. Its rounded geometry adds a friendly accessibility, while the dense weight gives it a strong, attention-grabbing voice suited to contemporary branding.
The design appears intended to deliver a contemporary geometric sans voice with maximum impact and straightforward legibility, pairing friendly roundness with a solid, authoritative stroke weight for prominent display use.
The face maintains a uniform rhythm and predictable geometry, giving lines a cohesive, slightly condensed-in-the-counters feel. Round letters (like o/c/e) stay smooth and even, and straight-sided letters (like H/N/M) emphasize a stable, architectural presence.