Sans Normal Apgoh 3 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentation, clean, friendly, modern, neutral, approachable, versatility, legibility, modern clarity, brand neutrality, rounded, geometric, open, crisp, even.
A clean sans with rounded, geometric construction and even stroke color. Counters are largely circular or oval, with smooth joins and minimal contrast, giving the letters a consistent, solid texture in text. Terminals are mostly straight-cut, and the shapes favor open apertures and simple, legible forms; diagonals (A, V, W, X, Y) are crisp while bowls (B, D, O, P, R) stay broadly rounded. Spacing appears comfortable and the overall rhythm is steady, producing a clear, contemporary reading pattern.
This font suits interface copy and product typography where clarity at a range of sizes is important. Its rounded geometric feel also works well for contemporary branding, headings, and short editorial passages, and it should hold up in signage and presentation materials that need a clean, approachable voice.
The tone is modern and straightforward, with a friendly softness coming from the rounded bowls and generous counters. It reads as calm and utilitarian rather than expressive, aiming for clarity and ease.
The design appears intended as a versatile, everyday sans that balances geometric neatness with approachable rounded forms. It prioritizes consistent color, simple silhouettes, and legibility for broad, modern communication.
The numeral set follows the same rounded geometry, with an especially circular 0 and smooth, even curves in 6/8/9, supporting a cohesive typographic system for mixed text and figures.