Sans Normal Jobab 13 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Hypatia' by Adobe, 'FF Kievit' by FontFont, 'Noah' by Fontfabric, 'Joanna Sans Nova' by Monotype, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, confident, retro, friendly, impact, emphasis, speed, display, approachability, slanted, rounded, compact, punchy, high-impact.
A heavy, right-slanted sans with smooth, rounded curves and compact interior counters. Strokes stay consistently thick with clean, firmly cut terminals, giving letters a solid, poster-like mass. The forms lean on simple geometric construction, but with softened joins and generous rounding that keeps the texture approachable rather than rigid. Uppercase shapes read blocky and stable, while the lowercase is similarly sturdy with single-storey-style simplicity in key forms and tight apertures that intensify the bold color.
Best suited to headlines, posters, signage, and branding where bold presence and motion are desired. It works especially well for sports and event graphics, packaging callouts, and punchy marketing lines that benefit from a compact, high-contrast-in-mass word shape. Use with comfortable tracking and generous line spacing to keep dense forms from crowding in longer settings.
The overall tone is energetic and assertive, with a forward-leaning momentum that feels sporty and promotional. Its rounded geometry adds a friendly edge, balancing the weight with a welcoming, contemporary feel. The result suggests movement and confidence without becoming sharp or aggressive.
The design appears intended to deliver maximum impact with a streamlined, geometric sans voice, adding italic slant to communicate speed and emphasis. Rounded construction and consistent heaviness aim for broad, contemporary appeal while retaining a hint of retro display energy.
In text, the strong slant and dense stroke weight create a rhythmic, emphatic line that favors short bursts over long reading. Numerals match the heavy, rounded build and maintain clear silhouettes at display sizes, contributing to a cohesive, impact-first character.