Sans Normal Lared 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype and 'Camphor' and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, modern, friendly, impact, momentum, approachability, modernity, clarity, geometric, rounded, oblique, compact, clean.
A heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Counters are generally open and circular, with sturdy stems and softened joins that keep the forms approachable despite the weight. Terminals are clean and mostly straight-cut, and the overall silhouette reads broad and stable, with a clear, consistent rhythm across uppercase, lowercase, and numerals.
Best suited for headlines, posters, and brand marks where a strong, forward-moving impression is needed. It also works well for packaging and promotional graphics, especially in contexts that benefit from a sporty, modern tone and high-impact letterforms.
The slanted stance and solid weight give the face a fast, assertive tone that feels sporty and contemporary. Rounded curves and generous bowls temper the intensity, creating a friendly, accessible voice suited to attention-grabbing display use.
Designed to deliver bold, quick energy through an oblique stance and geometric, rounded shapes while preserving straightforward legibility. The overall intent appears to balance impact and friendliness for contemporary display typography.
Uppercase forms show simplified, geometric proportions, while lowercase keeps single-storey shapes where expected and maintains clear differentiation between similar glyphs. Numerals are sturdy and legible, matching the same rounded, forward-leaning momentum seen in the letters.