Sans Normal Lared 1 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, confident, contemporary, energetic, impact, momentum, modernity, clarity, slanted, geometric, rounded, compact, clean.
A heavy, slanted sans with broad proportions and smooth, rounded contours. Stroke weight is consistent with minimal modulation, producing solid, high-impact letterforms. Counters are open and largely circular/elliptical, while terminals are clean and unadorned, keeping the texture simple and dense. Spacing and rhythm feel steady and display-oriented, with sturdy diagonals and softened joins that help maintain clarity at large sizes.
Best suited for headlines, short statements, and branding where a strong, fast-moving impression is desired. It performs well in posters, packaging, and promotional graphics that benefit from a dense, high-contrast-on-the-page texture. For longer passages, it works most comfortably at larger sizes where the bold shapes and tight texture remain easy to scan.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests speed and momentum. Its chunky geometry reads modern and practical rather than delicate, giving it a straightforward, confident voice.
The design appears intended to deliver maximum impact with a modern, geometric feel while using a slanted stance to add motion and urgency. It prioritizes bold presence, simple construction, and clear silhouettes for display-driven typography.
Round characters like C, O, and Q emphasize smooth, near-geometric curves, while diagonals in A, V, W, X, and Z reinforce the energetic slant. Numerals are similarly weighty and compact, designed to match the letterforms in color and presence.