Sans Normal Arriw 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Area' by Blaze Type and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, product design, signage, editorial, branding, clean, modern, friendly, neutral, utilitarian, clarity, versatility, modernization, accessibility, neutrality, open apertures, rounded terminals, soft geometry, even texture, straight-sided curves.
A clean geometric sans with softly rounded curves and squared-off, gently eased terminals. Strokes stay even throughout, producing a smooth, consistent color in text. Many forms lean toward circular or near-circular bowls (O, Q, 0, 8) paired with relatively straight stems and simple joins, giving a crisp but approachable rhythm. Counters and apertures are open and legible, and the lowercase shows a single-storey a with compact, straightforward constructions that read clearly at display and text sizes.
This typeface works well for UI and product copy, dashboards, and navigation where consistent texture and open forms aid readability. Its straightforward geometry also suits signage and wayfinding, as well as editorial layouts and contemporary branding that need a neutral, clean voice.
The overall tone is modern and unpretentious, balancing precision with a mild softness. It feels friendly and contemporary without calling attention to itself, suited to interfaces and everyday communication where clarity matters more than ornament.
The design appears intended to deliver a dependable, modern sans optimized for clarity and versatility. Its restrained details, even stroke behavior, and softly rounded geometry suggest a focus on broad usability across interfaces, headings, and general-purpose text.
Numerals are simple and highly readable, with rounded curves and minimal stylistic quirks; the 1 is plain and the 2/3/5 have smooth, open forms. The sample text shows steady spacing and a calm baseline rhythm, with capitals that sit comfortably alongside the lowercase rather than dominating it.