Sans Normal Allaw 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, ui labels, modern, confident, friendly, clean, utilitarian, clarity, impact, modern branding, everyday utility, geometric, rounded, open apertures, large counters, uniform strokes.
A robust sans with broad proportions and uniform stroke weight. Letterforms lean toward geometric construction with softly rounded curves and squared-off terminals, producing a steady, even rhythm across lines. Counters are large and open, and joins are clean, supporting clarity in both the capitals and the lowercase. The numerals are sturdy and simple, matching the alphabet’s straightforward, contemporary structure.
This font is well suited to headlines and display copy where a solid, contemporary impact is needed. Its open shapes and simple construction also make it a good choice for signage and short UI labels, and it can support branding systems that want a clean, approachable sans presence.
The overall tone is modern and self-assured, with a friendly clarity that feels pragmatic rather than decorative. Its generous shapes and smooth curves give it an approachable, everyday voice while maintaining a strong, no-nonsense presence.
The design appears intended to deliver a strong, contemporary sans that prioritizes clarity and a confident footprint. Its geometric tendencies and broad proportions suggest a focus on modern display and branding use while staying neutral enough for general communication.
In the sample text, the heavy color and wide set create a strong typographic block suitable for attention-grabbing lines. Round letters (like O and Q) read as smooth and full, while straighter forms (like E, F, T) keep crisp edges, balancing warmth with precision.