Sans Superellipse Hurad 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Schnebel Sans ME', 'Schnebel Sans Pro', and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, high impact, approachability, legibility, brand presence, display clarity, chunky, rounded, soft-cornered, compact, sturdy.
A heavy, soft-cornered sans with rounded-rectangle (superellipse-like) bowls and broadly squared curves. Strokes are thick and even, with minimal contrast and generous counters that keep forms open despite the weight. Terminals are blunt and smooth, and many joins are slightly softened, producing a compact, blocky rhythm. The lowercase shows a single-storey “a” and “g,” with sturdy, simplified shapes that emphasize clarity over delicacy; numerals are similarly solid and highly legible.
Best suited to display roles where weight and shape can do the work: headlines, posters, event graphics, bold brand marks, and packaging. It can also function for short bursts of text—labels, UI callouts, and signage—where a friendly, high-impact sans is needed.
The overall tone is bold and approachable, combining a friendly softness with strong visual impact. Its rounded geometry reads contemporary but also nods to mid-century and sign-painting poster styles, making it feel upbeat and inviting rather than formal.
The letterforms suggest an intention to deliver maximum presence with softened geometry: a sturdy, highly readable display sans that feels welcoming rather than aggressive. The simplified lowercase and rounded-rectangle construction point to a design optimized for quick recognition and strong branding silhouettes.
The design’s wide, squarish curves and thick verticals create strong silhouettes that hold up well at larger sizes. Spacing appears relatively tight and massy, reinforcing the headline-oriented feel and giving text a dense, energetic texture.