Sans Superellipse Hobaj 9 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'PF Square Sans Condensed Pro' by Parachute, 'LFT Etica' and 'Ronnia' by TypeTogether, 'Centrale Sans Condensed' by Typedepot, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, modern, playful, impact, approachability, display, modernity, rounded, chunky, compact, soft corners, geometric.
A heavy, rounded sans with compact proportions and soft, squarish curves that read as superellipse-like rather than purely circular. Strokes are thick and even, with minimal modulation and broadly rounded terminals. Counters are relatively small and tight at this weight, giving the letters a dense, poster-ready texture. The lowercase shows a tall x-height and simplified, sturdy forms; the double-storey “a” and single-storey “g” keep the texture consistent, while the “t” has a short, blocky crossbar. Figures are equally stout, with a curved, open “2,” a round, weighty “8,” and a “1” with a strong foot for stability.
Best suited for headlines, short statements, and display settings where thickness and rounded geometry can carry personality. It should work well for branding systems, packaging, and signage that need a friendly but forceful presence, as well as UI/marketing callouts when used at sufficiently large sizes.
The overall tone is confident and upbeat, with a friendly softness coming from the rounded corners and generous curves. It feels contemporary and approachable while still delivering strong impact, making it well-suited to energetic, attention-grabbing typography.
The design appears intended to deliver maximum legibility and impact with a softened, geometric voice—combining dense weight with rounded, superellipse-like construction for an approachable display look.
Spacing appears set to maintain a tight, cohesive rhythm in text, producing a dark, continuous color at larger sizes. The uppercase is broad and blocky with clear, simple silhouettes, while diagonals (like in K, V, W, X) stay sturdy and readable despite the weight.