Serif Other Etsa 1 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, fashion, artful, editorial, theatrical, refined, distinctive branding, display impact, editorial flair, signature texture, cut-in, notched, wedge serif, high-contrast impression, sculpted.
A decorative serif with a sculpted, cut-in construction that creates sharp triangular notches and teardrop-like terminals throughout. Strokes read mostly even in weight, but the carved negative spaces introduce a dramatic light–dark rhythm, especially in curves and joins. Serifs are wedge-like and pointed, with crisp edges and a slightly condensed, vertical posture; counters are often partially opened by the incisions, giving letters a faceted, stencil-adjacent look without true breaks. Uppercase forms feel monumental and geometric, while the lowercase maintains clear text structure with distinctive, angular inflections at terminals and bowls.
Best suited for display typography where its incised details can be appreciated: magazine headlines, fashion and beauty branding, posters, and premium packaging. It can also work for short pull quotes or section openers, but the ornamental cuts make it less ideal for long-form text or very small UI sizes.
The overall tone is elegant but showy—more runway/editorial than bookish—mixing classic serif authority with a modern, stylized edge. The chiseled details add a sense of luxury and theatricality, making the type feel curated and design-forward rather than neutral.
Likely designed as a contemporary decorative serif that borrows classical proportions while introducing a signature carved motif for instant recognizability. The consistent notch language across caps, lowercase, and numerals suggests an emphasis on cohesive branding and high-impact editorial settings.
The most prominent identity comes from repeated diagonal cutouts that act like internal ink-traps, producing sparkling highlights in larger sizes. This detailing increases visual texture and can become busy at small sizes, while at display sizes it reads as intentional ornament. Figures share the same carved treatment, giving numerals a cohesive, fashion-oriented presence.