Sans Superellipse Hurak 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gibstone' by Eko Bimantara, 'Geogrotesque Condensed Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Otoiwo Grotesk' by Pepper Type, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, bold, friendly, confident, modern, chunky, impact, approachability, clarity, modernity, brand presence, rounded, compact, blocky, soft corners, high impact.
A heavy, compact sans with rounded-rectangle construction and softly squared curves. Strokes are consistently thick with minimal modulation, and terminals read blunt rather than tapered. Counters are relatively small for the weight, creating a dense, solid texture, while the overall geometry stays clean and controlled. Uppercase forms are wide and sturdy; lowercase shows simple, utilitarian shapes with a single-storey a, an open e, and a straightforward, squared-off t and r.
Best suited to headlines, posters, and branding where strong presence and quick recognition matter. It can work well for packaging, sports or entertainment promotions, and bold UI callouts, especially when set with generous spacing to preserve clarity.
The overall tone is assertive and punchy but not harsh, thanks to the rounded corners and even stroke color. It feels contemporary and approachable—more playful and friendly than industrial, while still projecting confidence and strength.
The design appears intended to deliver maximum impact with a soft-edged, modern geometry—prioritizing a strong silhouette, consistent stroke color, and a friendly rounded-rectangle personality for attention-grabbing display typography.
At larger sizes the rounded superelliptical bowls (notably in C, G, O, and 0) become a defining feature, giving the face a cohesive, engineered look. The dense counters and short apertures can make small sizes feel darker, so it favors display settings where its mass and shape language read clearly.