Sans Superellipse Hogam 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Clio' and 'Clio Condensed' by LeType and 'Bitner' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, assertive, pragmatic, high impact, friendly boldness, modern clarity, signage utility, rounded corners, blocky, geometric, compact, even rhythm.
A heavy, geometric sans with squared-off, superellipse-inspired curves and uniformly thick strokes. Terminals are clean and mostly flat, with rounded corners that soften the otherwise blocky silhouettes. Counters are compact but open enough to keep letters like B, e, and a legible at display sizes, while round forms (O, 0, C, G) read as rounded rectangles rather than perfect circles. The overall rhythm is steady and dense, with sturdy verticals, wide bowls, and minimal stroke modulation.
This style performs best where strong emphasis and quick recognition are needed, such as headlines, posters, branding marks, packaging, and wayfinding or signage. Its dense weight and rounded-rectangle geometry also suit UI callouts and short, high-contrast text elements more than extended body copy.
The tone is bold and straightforward, mixing utilitarian clarity with a friendly softness from the rounded corners. It feels contemporary and robust—more about impact and reliability than elegance—making it read as approachable but emphatic.
The design appears intended to deliver maximum impact with a clean, modern voice, using superelliptical rounding to keep the heaviness from feeling harsh. It prioritizes bold presence, straightforward construction, and consistent geometry for dependable display typography.
Uppercase shapes skew toward broad, stable forms (notably E/F/T) and the numerals are chunky with clear, poster-like presence. Lowercase forms keep a simple, geometric construction; the single-storey a and the rounded, compact e reinforce the contemporary, functional character.