Sans Superellipse Hirok 12 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Born Strong' by Rook Supply, 'Hurdle' by Umka Type, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, authoritative, sporty, retro, space saving, high impact, geometric consistency, signage clarity, condensed, blocky, rounded corners, compact, geometric.
A compact, heavy sans with a condensed footprint and rounded-rectangle construction. Strokes are monolinear and dense, with softened corners and squared terminals that keep counters tight and forms sturdy. Curves read as superelliptical rather than circular, giving letters like C, G, O, and Q a squarish roundness, while straights stay rigid and vertical. The overall rhythm is uniform and vertical, emphasizing tall, compressed proportions and strong, rectangular silhouettes.
Best suited to display settings where impact and space efficiency matter, such as headlines, posters, sports or fitness branding, packaging panels, and wayfinding or product signage. The condensed build helps fit more characters per line while preserving a strong, blocky presence at larger sizes.
The font projects a tough, no-nonsense tone with a sporty, industrial edge. Its compressed geometry and softened corners balance aggression with approachability, evoking utility signage, athletic branding, and mid-century display typography.
Likely designed to deliver maximum visual punch in a space-saving width while maintaining a cohesive, rounded-rectangle aesthetic. The consistent stroke weight and modular curves suggest an emphasis on clarity, robustness, and a contemporary-industrial display voice.
Uppercase shapes feel especially engineered and modular, with tight apertures and compact internal space. Numerals are sturdy and straightforward, matching the same rounded-rect geometry and maintaining consistent weight and presence in text.