Serif Normal Make 13 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Kresson Black' by BA Graphics, 'ITC Cheltenham' by ITC, 'Mountella' by Kereatype, 'Ysobel' by Monotype, 'Cheltenham Pro' by SoftMaker, and 'Evans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, book covers, editorial display, branding, authoritative, classic, editorial, formal, robust, impact, tradition, emphasis, bracketed serifs, ball terminals, vertical stress, heavy weight, compact counters.
A very heavy serif with pronounced contrast and a vertical stress, pairing thick main strokes with sharply tapered hairlines. Serifs are bracketed and sturdy, giving the forms a carved, print-like feel, while terminals often finish in rounded, ball-like shapes (notably on lowercase such as a, f, j, y). Proportions are relatively compact with broad shoulders and tight interior counters, creating a dense color on the page. Numerals and capitals share the same solid, high-impact rhythm, with clear, traditional detailing rather than geometric simplification.
Best suited for display roles such as headlines, pull quotes, posters, and book or magazine titling where its dense texture and high contrast can command attention. It can also work for logos and branding that want a traditional, authoritative serif voice, especially when set with ample spacing.
The overall tone is confident and traditional, with an editorial seriousness that feels established and institutionally “classic.” Its weight and contrast add drama and emphasis, making the voice feel assertive and slightly old-world, like a bold newspaper or book display style.
The design appears intended to deliver a classic serif look with maximum impact, combining conventional letterforms with expressive terminals and strong contrast to create a bold editorial signature.
At text sizes the heavy stroke weight and compact counters create strong presence but can reduce openness in dense passages; it visually rewards generous leading and careful tracking. The ball terminals and bracketed serifs add character that reads as deliberate and formal rather than neutral.