Sans Normal Abkum 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Glober' by Fontfabric, 'Orgon Plan' by Hoftype, 'Nusara' by Locomotype, 'PTL Attention' by Primetype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, brand voice, packaging, posters, editorial, friendly, casual, lively, approachable, contemporary, approachability, readability, modernity, motion, humanist, rounded, soft terminals, open apertures, upright stress.
This is a slanted sans with rounded, gently drawn curves and smooth joins that keep counters clear and open. Strokes are fairly even and unmodulated, with soft, slightly tapered terminals that avoid sharp cuts. The overall rhythm feels humanist rather than geometric: bowls are subtly asymmetric, and letters like a, e, and g read with easy openness. Uppercase forms are clean and steady, while the lowercase shows more personality through modest entry/exit shaping and a comfortable, readable texture. Numerals follow the same rounded, slightly forward-leaning construction for consistent color in running text.
It works well for interface labels, short paragraphs, and product or brand messaging where a friendly, contemporary voice is desired. The italic slant and rounded construction also suit headlines, posters, and packaging that benefit from a sense of movement while staying highly readable.
The tone is warm and informal, with an energetic forward lean that suggests motion and friendliness rather than strict neutrality. Its soft terminals and open shapes give it a welcoming, conversational feel suited to everyday communication.
The design appears intended to provide a modern sans italic with a human touch—prioritizing readability, openness, and a personable rhythm while keeping the overall construction clean and consistent for versatile use.
In text, the italic angle is pronounced enough to add momentum without becoming calligraphic. The spacing appears balanced and the forms maintain clarity at paragraph scale, with particularly legible rounded letters and distinct numeral silhouettes.