Sans Superellipse Jusa 3 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, industrial, retro, bold, techy, authoritative, impact, sturdiness, geometric consistency, modern retro, rounded corners, squared, compact, sturdy, monolithic.
This typeface is built from heavy, block-like strokes with squared silhouettes softened by consistently rounded corners. Curves resolve into superellipse-style bowls and counters, creating a rounded-rectangle geometry across both uppercase and lowercase. Apertures are generally tight and counters are compact, while terminals are blunt and flat, giving a dense, stable texture in lines of text. The lowercase shows simplified, structural forms with minimal modulation, and figures follow the same squarish, softened construction for a cohesive, sign-like rhythm.
It performs best in headlines and large-scale settings where its chunky, rounded-square forms can deliver impact and remain recognizable. Suitable applications include posters, branding marks, packaging, labels, and signage—especially where a sturdy, industrial or tech-oriented tone is desired.
The overall tone feels tough and utilitarian, with a distinctly retro-industrial character that also reads as modern and technical. Its rounded-square construction adds a friendly softness to an otherwise forceful, no-nonsense voice.
The design appears intended to fuse hard-edged, block lettering with softened corners to balance strength and approachability. Its consistent superellipse geometry suggests a focus on bold, high-impact display typography with a controlled, engineered rhythm.
At display sizes the tight internal spaces and near-rectilinear curves emphasize a stamped or engineered feel. In longer text, the strong black presence and compact counters create a dark, commanding color that favors short bursts of copy over sustained reading.