Sans Superellipse Udgab 3 is a bold, narrow, low contrast, italic, tall x-height font visually similar to 'Grillmaster' by FontMesa, 'Oxford Street' by K-Type, and 'Kelpt' and 'Kelpt Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, industrial, confident, energetic, contemporary, impact, motion, space saving, modern utility, branding, condensed, rounded corners, oblique, compact, punchy.
A compact, heavy sans with an oblique slant and tightly controlled proportions. Strokes are uniform and robust, with rounded-rectangle curves and softened corners that keep the shapes friendly despite the weight. Counters are relatively small and apertures are somewhat pinched, producing a dense, efficient texture. The lowercase shows a prominent x-height with short ascenders and descenders, and the overall rhythm is steady and block-like without feeling rigid.
Best suited for display settings where impact and speed are important—headlines, posters, sports and fitness identities, packaging callouts, and wayfinding or retail signage. The dense spacing and compact counters favor larger sizes, where the squarish rounds and oblique energy become clear and intentional.
The font reads as assertive and sporty, combining the urgency of an oblique stance with a sturdy, engineered build. Its rounded-square construction adds a modern, utilitarian flavor that feels at home in contemporary branding. The tone is direct and energetic rather than elegant or delicate.
The design appears intended to deliver a modern, high-impact voice in a compact footprint, using rounded-square geometry and a consistent slant to convey motion and strength. It prioritizes presence and a cohesive, industrial rhythm over delicacy or extended readability at small sizes.
Round letters lean toward squarish bowls, and straight terminals often finish with subtle rounding rather than sharp cuts. Numerals and capitals carry the same compact footprint, creating an even, signage-like color in words and lines. The italic angle is consistent and contributes to forward motion without introducing cursive traits.