Sans Normal Abmam 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, advertising, sportswear, dynamic, sporty, confident, modern, energetic, impact, motion, clarity, modernity, presence, oblique, geometric, clean, sturdy, rounded.
This typeface is a heavy, right-leaning sans with rounded, geometric construction and smooth, continuous curves. Strokes are sturdy and largely even, with subtly tapered joins that keep counters open and letterforms legible at size. The overall rhythm is compact and forward-tilting, with slightly squared-off terminals in places and a consistent, contemporary silhouette across capitals, lowercase, and figures.
It works especially well for headlines, taglines, and branding where a strong, fast-moving voice is desired. The clear shapes and open counters also make it suitable for short blocks of copy in promotional materials, editorial callouts, packaging, and energetic campaign graphics.
The slanted stance and strong weight give the font a sense of motion and immediacy, reading as assertive and athletic rather than formal. It feels contemporary and utilitarian, with a straightforward tone suited to messaging that needs to sound active and direct.
The design appears intended to provide a modern, high-impact italic sans that communicates speed and confidence without relying on decorative details. Its consistent geometry and strong weight suggest an emphasis on clarity and presence in contemporary visual identities and display typography.
Capitals are broad and stable with generous inner spaces, while the lowercase maintains a clear, simple structure that stays readable in text lines. Numerals appear robust and prominent, matching the letterforms closely for cohesive mixed-setting. Overall spacing looks tuned for punchy display use, while still holding together in short paragraphs.