Serif Normal Lubah 13 is a bold, normal width, high contrast, upright, normal x-height font visually similar to 'Retro Voice' by BlessedPrint, 'Ysobel' by Monotype, and 'Braveold' by Trustha (names referenced only for comparison).
Keywords: editorial, headlines, book covers, print branding, posters, formal, classic, authoritative, traditional, classic text, print authority, headline impact, bracketed, crisp, stately, robust, calligraphic.
A robust serif with pronounced thick–thin modulation and firmly bracketed wedge serifs. The letterforms show a traditional, bookish construction with moderately narrow counters and a steady vertical stress, giving the page a dense, confident color. Terminals are crisp and slightly flared rather than blunt, and joins are clean, producing a controlled rhythm across words. Uppercase proportions feel monumental and steady, while the lowercase keeps a conventional text structure with compact bowls and clear differentiation between stems, arcs, and serifs.
Well suited to editorial design, headlines, and book-cover typography where a classic serif voice is desired. It can also support print branding and posters that benefit from a traditional, high-impact typographic presence, especially at medium to large sizes.
The overall tone is classic and authoritative, evoking traditional publishing and institutional print. Its strong contrast and sturdy serifs lend a sense of seriousness and credibility, while the refined finishing details keep it from feeling purely utilitarian.
The design appears intended to deliver a conventional, time-tested serif look with strong contrast and a confident weight for impactful reading and classic presentation. It prioritizes a dignified, print-oriented voice and consistent word rhythm over minimalism or geometric restraint.
At display sizes the contrast and bracketed serifs read as sharp and elegant, while in paragraph settings the heavier overall weight creates a dark, emphatic texture. The numerals appear sturdy and headline-friendly, matching the capitals in presence and firmness.