Sans Normal Hykom 6 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, advertising, packaging, ui labels, modern, friendly, sporty, casual, energetic, add motion, increase warmth, modernize tone, improve approachability, oblique, rounded, clean, airy, fluid.
A slanted, rounded sans with smooth, continuous curves and a softly modulated (but largely even) stroke. Terminals are clean and slightly tapered, giving letters a brisk, forward motion without sharp calligraphic contrast. Proportions feel open and legible: counters are generous, bowls are broadly oval, and joins stay simple and uncluttered. The design shows subtle width variation across glyphs (notably in characters like M/W versus I/J), while keeping a consistent overall rhythm and spacing in text.
This font works well for brand identities, campaigns, and packaging that need a modern, upbeat voice. It can also serve in editorial pull quotes, headlines, and short UI labels where a clean sans is desired but a static upright tone would feel too neutral.
The tone is contemporary and approachable, with an energetic, in-motion feel from the persistent slant and streamlined curves. It reads as friendly and sporty rather than formal, making it well suited to upbeat, everyday communication.
The design appears intended to deliver a clean sans-serif voice with added momentum and warmth, combining geometric clarity with an italicized, fluid silhouette for expressive yet readable typography.
Uppercase forms remain straightforward and geometric, while the lowercase introduces more character through single-storey shapes and smooth, rounded construction. Numerals follow the same oblique, rounded logic, staying clear at display sizes and maintaining a cohesive texture alongside letters.