Sans Normal Vumew 5 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui labels, app design, branding, packaging, posters, friendly, casual, modern, approachable, clean, space efficient, approachable modernity, clear signage, everyday usability, rounded, soft corners, monoline, compact, open apertures.
A compact sans with monoline strokes and generously rounded terminals. The drawing favors simple geometric construction—straight stems and arms paired with broad curves—yielding an even, low-friction rhythm in text. Counters are open and relatively large for the width, and the joins stay smooth rather than sharply angular, giving the face a soft, engineered look. Uppercase forms feel sturdy and slightly condensed, while lowercase maintains clear, straightforward shapes with minimal gesture.
Works well where a compact, readable sans is needed—interface labels, navigation, and product surfaces—while also scaling nicely for punchy headlines and brand marks that want a warm, contemporary voice. Its even stroke color and open counters support short-to-medium text settings, especially in clean layouts.
The overall tone is friendly and practical, with a mild playfulness coming from the rounded ends and softened corners. It reads modern and informal without becoming quirky, making it feel approachable and easygoing in headlines or UI copy.
Likely designed to deliver a modern, space-efficient sans that remains inviting rather than strict, using rounded terminals and simple geometry to keep letterforms clear and visually consistent across text and display sizes.
Round punctuation and dots (like the i/j) echo the softened terminal treatment, reinforcing consistency. The numerals share the same monoline weight and rounded finishing, helping mixed alphanumeric settings feel cohesive.