Sans Faceted Asja 7 is a very bold, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, industrial, sporty, retro, impact, machined look, display punch, signage clarity, angular, faceted, blocky, chiseled, octagonal.
A heavy, geometric sans with sharp planar cut-ins that replace curves, producing an octagonal, machined silhouette throughout. Strokes are consistently thick with minimal modulation, and corners are predominantly clipped rather than rounded, giving counters and bowls a faceted, polygonal feel. Proportions are compact and sturdy with a tall lowercase presence and short ascenders/descenders; apertures are tight and interior spaces are squared-off, emphasizing solid, poster-like mass. Numerals echo the same chamfered geometry, with 0/8-like forms reading as blocky, framed shapes.
Best suited for headlines, posters, wordmarks, and branding that benefits from a strong, engineered look. It can work well for sports identities, event graphics, packaging, badges, and bold signage where its angular texture becomes a feature. For extended reading or small UI text, it will generally be more effective when given generous size and spacing.
The overall tone is tough and utilitarian, with an athletic, scoreboard-like energy. Its faceted construction also evokes signage, industrial labeling, and retro arcade or sci-fi UI aesthetics, projecting confidence and impact rather than softness or elegance.
The design appears intended to deliver maximum impact through a consistent system of chamfered corners and planar facets, turning familiar sans shapes into a hard-edged, manufactured aesthetic. The goal seems to be a distinctive display voice that stays geometric and uniform while remaining readable in short bursts.
Because the design relies on clipped corners and dense counters, clarity holds best at medium-to-large sizes where the internal facets remain legible. The rhythm is strongly modular, with repeated chamfers creating a cohesive texture across lines of text.