Sans Faceted Asru 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Equines' by Attractype, 'FF Kaytek Headline' by FontFont, 'Tradesman' by Grype, and 'First Prize' by Letterhead Studio-VG (names referenced only for comparison).
Keywords: posters, headlines, sports branding, logotypes, packaging, industrial, sports, assertive, techno, retro, impact, machined look, signage, team spirit, retro tech, octagonal, angular, blocky, stencil-like, compact.
A heavy, angular display sans built from straight strokes and clipped corners, replacing curves with faceted, octagonal planes. Counters are tight and mostly rectangular, with consistent stroke thickness and sharp terminals that create a crisp, hard-edged silhouette. The lowercase is sturdy and simplified with minimal modulation, and many glyphs take on a slightly compressed, machined look in their joins and diagonals. Numerals follow the same chamfered geometry, reading like cut metal shapes with squared apertures and firm, flat baselines.
Best suited for short, high-impact settings such as posters, punchy headlines, team or event branding, and compact logotypes. It also works well on packaging or labels where a rugged, machined aesthetic is desired and the type is set large enough to keep counters open.
The overall tone is tough, mechanical, and energetic, with a loud, no-nonsense presence. Its faceted construction evokes industrial fabrication and scoreboard or athletic lettering, giving it a bold, action-oriented personality.
This design appears intended to deliver maximum visual impact through a consistent faceted geometry, translating a cut-from-plate, engineered feel into a coherent alphabet. The emphasis is on bold texture, sharp corner language, and strong signage-style legibility at display sizes.
The dense interior spaces and frequent corner clipping create strong texture in lines of text, especially at smaller sizes. Angular diagonals and squared bowls can make certain letters feel intentionally uniform, emphasizing pattern and impact over delicate differentiation.